Is your child studying for their GCSEs or A Levels?

Give me 8 weeks and I’ll show you how they can reach their full academic potential...

...without the nagging and stress that all too often drags parents down

The majority of students I meet work hard and have a strong desire to do well. However, they’re overwhelmed, they don’t know how to use their study time effectively and, whilst they want to do their best and they know it's going to help them succeed later in life, they're not clear how it's going to help them specifically achieve their hopes and dreams.

Does this sound like your child?

In the meantime, you are anxiously biting your fingernails in the background, trying to strike the fine balance between not nagging and not backing off completely. You're also concerned that nearly every conversation you have with your child these days is about school and exams, and you know this isn't good for your relationship. You're desperate to help but sometimes you just feel like you're going to explode.

Does this sound like you?

If you answered ‘Yes!’ to these questions then I’ve got the solution.

Let me introduce myself...

My name is Lucy Parsons. When I was at school I had a dream. I wanted to study at Cambridge University. However, I went to pretty average local state schools and didn’t really know how to study. What I did have was supportive parents and the knowledge that I had to get the top grades if I was going to achieve my ambition.

Between year 11 and year 13 I worked out a study system that earned me five A grades at A Level and my place at Cambridge. After a short corporate career I trained to be a teacher and subsequently set up my study skills coaching business and published my book, The Ten Step Guide to Acing Every Exam You Ever Take.

Lucy Parsons The Exam Success Formula

However, the more I've talked to parents, the more I've seen:

  • Their desire to support their children to reach their full potential; and,
  • Their confusion about how to do this in the maelstrom of stress and teenage hormones that the exam years can be.

This is my solution...

The Exam Success Formula logo

An eight week course for students and their parents teaching them the study skills, habits and mindset to reach their full academic potential

This course is unusual in that it's for both parents and students. Why have I decided to create the course like this?

Because nearly every time I’ve started working with a student on a 1:1 basis I’ve also spent quite a lot of time with the parents, helping them to understand how they can best support their child. Afterall, you’re the one jollying them along week-by-week, day-by-day and hour-by-hour so you really need to know what you’re talking about!

The Exam Success Formula with Lucy Parsons

I've also listened to the stresses, worries and concerns of the parents in my Facebook group, The Supportive Parents, Successful Students community. What came out loud and clear was that they desperately wanted to help but were confused about where to most helpfully and productively put their energies.

So, I’ve taken the eight core topics that need to be covered to get students the motivation and study skills they need to reach their potential and complemented these with exercises and advice for parents on how to support their child with each component of the course.

Our son was drifting towards his GCSEs with little enthusiasm but after doing the course, he is more motivated, more organised and has the tools to lead him to success. Lucy’s course is amazing and we would recommend it wholeheartedly. Above all, it has been fun to take part and we are a happier family because of it.

Juliet Bromley
Mother of a year 11

Class starts on 20th January 2018

How much does it cost?

The total cost for The Exam Success Formula, is £295.

Sign-up before 9pm on 24th December 2017 to save £50 with the early-bird offer of £245.

You will also receive a beautifully designed gift certificate to use if you're buying the course as a Christmas present.

My son is in year 11 and as a result of the course he quite simply realises, finally, that if he puts the correct effort in he'll get the results. And I think he's going to! And, I'm not nagging!

Sarah Barwell
Mother of a year 11

This is what you can expect to find inside the course

Week 1 - Get Motivated

​One of the most common complaints I hear from students is that they 'just can't get motivated to study'. In the first week of this course we will tackle this issue head on.

Students will:

  • Identify their short and long term personal goals so that they know what they're working towards and why they're studying so hard. This goes way deeper than just to 'get a good job' or 'go to uni'. We are aiming to be specific and precise.
  • Research what it will take to achieve their dreams and their goals so that they fully understand the part that studying for their exams will play
  • Create motivational materials that will remind them of their goals and keep them on track, even when things get difficult

Parents will:

  • Reflect on your own dreams and ambitions for your child and how they align with what they say they want to get out of life
  • Help your child with their research into their path towards their goals so you can understand what is required of them
  • Start to adapt your language and expectations of your child so that you are able to give them the emotional support they need to achieve their dreams

Week 2 - Time management and self-care

Time is the most important resource that any of us have at our disposal. If we waste time, it's gone forever. In this week we will think in detail about how to make best use of time to have a life balanced between study, social life and hobbies.

Students will:

  • Determine their priorities, based on the motivations they uncovered in week 1.
  • Using their priorities they will create a weekly schedule that reflects both their goals and how they will look after themselves in a healthy and sustainable way
  • Understand the root causes of procrastination and how to avoid it in their own lives
  • Identify the main distractions in their lives and come up with strategies to avoid or ignore these distractions

Parents will:

  • Gain an understanding of the time commitment your child will need to make to achieve their full potential at school
  • Work with your child to define your role as their accountability partner to help them keep track through the academic year
  • Ensure that you understand the most productive ways to communicate with your child to keep them on track - so that when times get stressful you don't have to resort to the nagging that is all too common in revision time

"Working with Lucy for a year and a half taught me skills I will use right through university. I learned to manage my time, stay focused and prioritise. Lucy helped me structure and tailor my lifestyle to make the most out of my studying, even when things got tricky. I learned a lot from Lucy about consistency, and she helped me to get through the times of the year when it is easy to lose focus. Somehow she managed to help with broader study and life skills, as well as very particular, specific problems. I don't think I'd have the grades I do to my name today without Lucy's support. Lucy helped me not only to get the most out of academic life, but to improve my leisure time too. I learned how to keep calm and be completely in control of my workload all year round. I will use the techniques she taught me far into the future, and some well be beyond the classroom. She always believes in me and encourages me, but is nonetheless firm and frank. I am proud to have worked with Lucy and that she took a gamble on me as her first client."

LJ Baxter
Year 13 Student                 

Week 3 - Create good study habits

Consistency is the basis for any great achievement. Whether that's training for the Olympics or getting excellent grades in your exams. This week we will identify the good habits that will support your child to exam success and start putting them into practice.

Students will:

  • Identify their current good study habits, and the bad ones they need to drop. 
  • Select good study habits they want to adopt to support their success in their studies - every student will be different according to the subjects they're taking and how good a foundation they have to start from
  • Understand how to successfully adopt new habits
  • Track their new habits to embed them in their daily lives.

Parents will:

  • Help your child to identify their current good and bad study habits
  • Identify any good or bad habits you have, in both your own opinion and your son or daughter's, so that you can work together on developing better habits
  • Be your child's accountability partner as they start to develop good habits

Week 4 - The Mindset for Success

Having a positive attitude towards studying, and understanding that you only achieve great success when you continue to apply yourself when the going gets tough, is vital. This is what we'll cover this week.

Students will:

  • Learn to recognise when they are thinking or talking negatively about their progress so that they can begin to re-programme their thought processes more positively
  • Develop their understanding of how effort, applied in the right ways, will always see improvement in results
  • Grow their grit - basically become more resilient when faced with difficulties and obstacles
  • Decide, once and for all, that they want to succeed so that they put their heart and soul into their studies

Parents will:

  • ​Understand how a positive attitude can be cultivated and encouraged by the people around your son or daughter, including yourself and your partner
  • Develop the language that will encourage a positive attitude towards studying and the challenges they're facing in your son or daughter

Week 5 - Widen Your Knowledge

Great students don't walk out of each lesson thinking, 'Tick, I've done that topic now.' They recognise there is greater depth, breadth and context for them to understand. This week we'll explore how to incorporate the thirst for knowledge into daily, weekly, termly and even yearly life.

Students will:

  • Identify subjects and topics that they'd like to learn more about and start searching for resources that they can learn from
  • Build extra learning into their weekly routines
  • Start keeping a record of their extra learning ready to write their university personal statements

Parents will:

  • Understand how you can share in your child's search for knowledge
  • Suggest ideas, support and participate in your child's accumulation of deeper and wider knowledge

Learning with Lucy has been such an informative and motivating experience. The biggest benefit for us was the neutral part she played when posing all the questions and initiating the discussions. The weekly content was in concise chunks, so no module was overwhelming and they all led to the most efficient way to plan and revise. There was a lot of scope for your child to personalise their journey and suit their individual learning styles. At every opportunity Lucy was encouraging each child to take the lead in their own life. She is so passionate about their success. I highly recommend this course.

Raphaelle Cox
Mother of a year 11

Week 6 - Revision Planning

All successful revision starts with a solid plan. This week you will discover how to create a flexible, personalised revision plan that will continuously serve your child rather than stressing them out!

Students will:

  • Learn how to create a personalised and flexible revision plan, that is continually evolving, so that they always feel like they're making progress
  • Reflect on the learning techniques that work best for them and understand how to creatively apply them to the revision process
  • Learn to constantly reflect on the success of their revision activities so that they can constantly adjust and improve them

Parents will:

  • Understand how you can support the revision planning process
  • Gain an insight into the many different and creative ways your child may be able to revise so that you don't feel like you have to force the way you did it, back in the day, onto your son or daughter

Week 7 - Getting your revision done

Once a plan is in place revision needs to get done. We will talk about how to actually do revision in a sustainable way and how to avoid the pitfalls of procrastination so that progress is always being made.

Students will:

  • Discover their optimum rhythms for independent study so that they can work with what their brain and body needs, rather than against it
  • Identify short term motivation tactics and revision break ideas that will keep them energised throughout revision season
  • Discover which resources can be used to learn to think like an examiner and make rapid improvements in attainment throughout revision season

Parents will:

  • Understand how you can support your child's revision emotionally by asking the right questions that give the information you want to hear whilst empowering you to help your child to progress
  • Discover how to collaborate with your child on revision to give them support with their learning when they need it, in the way that they need it
  • Draw up a plan to nutritionally support your child through revision and exam season

Week 8 - Exam time and exam review

This week we will cover how to behave and prepare in the last days and hours before an exam. We will also talk about how to cope with two exams in one day, how to cope with a bad exam and how to review exam season once it's all over.

Students will:

  • Create a plan for how to spend the last 24 hours before an exam to ensure that they're properly prepared and are relaxed, well-rested and ready to do their best
  • Understand how to prioritise revision and self-care in the thick of exam season to get the best possible grades
  • Prepare to stay mentally strong throughout exam season so that they can cope with the set-backs and disappointments that might come their way
  • Have a framework with which they can review exam and revision season so that they can always improve their performance next time around

Parents will:

  • Work with your son or daughter to create plans for how you both want the last 24 hours before an exam to look and feel
  • Gain an insight into the rigours of exam season and how you can support your child mentally and physically to get through it
  • See how you can work with your child to review their revision and exam performance and improve over time

Lucy went above and way beyond our expectations during the course and set my son on the correct path for a fulfilling future. The psychological aspects have helped enormously with goal setting, removing resistance and helping him to realise he needs to be organised with his time and has improved his focus. Lucy equipped me not only with tools to help him, but enabled me to enhance our relationship through the whole process with the communication tips. One of the best investments I've ever made. A-M-A-Z-I-N-G!

Amanda Hodgson
Mother of a Year 8 Student               

How does the course work?

Course materials emailed every Saturday morning

Every Saturday, for the duration of the course, you and your child will be emailed a link to the resources for the following week's tasks. These will be a combination of videos and worksheets which you will need to work through. The first emails will be sent out at 7am on Saturday 20th January 2018.

Each week's work will take 1 hour or less

My goal is that each week’s work will take an hour or less. I know how precious your time is and that your son or daughter really needs to be putting their energies into their studies rather than learning how to study. My goal is to help you put the most effective strategies to work in the smallest amount of time possible.

Weekly group coaching calls

Each week there will be a group coaching call where you or your child can come along for help and advice with each week’s tasks (or the previous week’s tasks). Some calls will be student only, some parent only and the first will be mixed with both students and parents. The group calls will take place on Zoom video conferencing which is a really easy to use software which you can use from a computer, tablet or phone. I will supply you with fully instructions about how to use Zoom before the first call.

A catch-up (or holiday) week in February half-term

We will pause for a week during February half-term (week beginning 10th February). This will give people time to catch up on things that they may not have had time to complete, or just give families a chance to have a much needed break.

Ask a question at any time in one of the private Facebook groups

There will be two course private facebook groups, one for parents and one for students, where you can get to know the other participants, share your learning and progress, possibly voice some frustrations and ask questions in between the weekly office hours calls.

“I got Lucy to work with my daughter because I was concerned with her lack of focus and tendency to leave everything to the last minute, not necessarily her academic abilities. Working with Lucy helped my daughter gain confidence in herself and learn how to approach revision calmly and methodically. The exam results were good and Lucy’s support was invaluable.”

Laura Hutton
Parent of Year 12 Student                 

This is the most affordable way to work with me

My one-to-one coaching packages start at £455. By signing up to The Exam Success Formula you're getting amazing value at a much lower price.

The Exam Success Formula will cost about £30 per week if you make use of the early bird offer. This is lower than the cost of high-quality tutoring, and with the right study skills your child has a much lower chance of needing private tutoring.

Sign up today and make use of the early bird offer paying a total of £245, saving £50 on the full price of £295. Early bird offer ends on 24th December 2017 at 9pm.

"As parents we think the course has been fantastic and thought provoking. Our daughter completed the exercises, putting a lot of thought into them and is now voluntarily revising for her exams. As a family we are also communicating a lot more openly and having fewer arguments! I only wish I had found Lucy a few years ago!"

Paula Martyn-Jones
Mother of a year 11

What will you get out of this course?

My goal with this course is to give your son or daughter a sustainable road-map that they can use to help them achieve the best grades possible.

My advice will ensure that they have:

  • Clear motivations and goals
    They will have clearly identified their 'why' for taking these exams so that they're deeply motivated to do well. They will also know the grades they need to move on to their favoured next step. You will know how to keep them on track to achieve their dreams.
  • A postive and resilient attitude towards their studies
    They believe that their understanding and grades will always improve through effort applied in the right way and you know what language to use to support them and reinforce their positive attitude.
  • A clear framework for managing their time
    They know how much study they should be doing, when they should be doing it and when they should be resting or having fun so that they get the best grades and maintain their stamina throughout the school year. They also know how to avoid procrastination. Together you will have built an accountability system that works for both of you - without you having to resort to nagging (well, hardly ever).
  • Formed good study habits and lost the bad ones
    They have laid their foundation for success over the long-term rather than relying on short-term and very stressful techniques like cramming. You will be confident that their consistent effort will pay dividends in the exam hall so that you don't have to worry so much.
  • Deepened and broadened their understanding of their subjects
    And, maybe, they've even fallen in love with some of them so that studying becomes a pleasure rather than a chore. You will be able to share in their accumulation of knowledge and understanding through experiences and discussion.
  • Strong revision strategies that work for them and their subjects
    They will have identified, and have the tools to continuously identify, the revision techniques that are working for them, and have the confidence to change things that aren't working. You will be able to stop worrying that they're doing things incorrectly because you have confidence in the revision process that they're going through. You will also know how you can most effectively help them with their revision and when to get out of the way.
  • Prioritisation techniques that will keep them focused
    They will stop the overwhelm and increase the efficiency and effectiveness of their revision by always knowing where they should be focusing their attention. You will easily be able to communicate with them about where they're at in their revision so that you know they're on target.
  • How to build up the exams in a happy and healthy way
    By understanding their own rhythms of concentration and how to re-energise themselves your child will be able to prepare for exams in a happy and healthy way. You will be able to keep them on track with the nutriontional and emotional support that they need.
  • The tools they need to learn to think like an examiner
    And they will have the confidence to officially and effectively use them to prepare for their exams and continuously see improvements in their attainment. You will be able to help them to reflect on their progress and focus on remaining areas of weakness.
  • A quick and easy method to review exam season
    So that they can improve their revision and exam preparation year after year and continuously get better results. You will be able to support them with these review activities and hold them accountable to their insights.

And, that you, as a parent, are fully prepared to support your son or daughter every step of the way, without the nagging, melt-downs and confusion that are typical of many families in exam season. My goal is essentially to bring you and your child closer together so that you're a united team throughout the exams, and you're both stronger and happier as a result.

The Exam Success Formula helped the communication between me and my son because it gave me the opportunity to discuss issues. My son is so independent with all his work that it is very hard to find out what exactly he is doing. He hates me checking up on homework or anything else but with Lucy’s help I have been able to point out that complete lack of communication on his part leads to anxiety on mine and we have discussed how he can let me know he is covering what's needed without me asking annoying questions!

Lucy has a real gift for being able to communicate with teenagers. Like many teenagers, he does not always welcome advice from his parents but is much happier listening to suggestions from Lucy!

Lysbeth Sleath
Mother of a Year 11 son                 

Feel calm, confident and in control next exam season

What's the price of not just feeling, but knowing, that you and your son or daughter are confident and in control in revision and exam season?

Having seen the stress, doubt and fear that many people encounter when faced with exams, I know I wouldn't want to be in their position.

I never felt like that. I always felt calm and confident when I went into exams, and my coaching clients feel the same. This is all down to the right kind of preparation. You can have this, and the future prospects that great grades open up, for just £245 when you sign-up to The Exam Success Formula using the early-bird offer before 9pm on 24th December. After that the price will rise to £295.

"Lucy provided my daughter with a really great gift for life, for she is now able to determine herself by engaging and applying her mind and heart to what she is doing. I am confident that it will last. She passed all her exams this year after struggling in previous years and is facing the future with confidence."

Parent of second year university student                 

Frequently Asked Questions

What is the best age or stage to do this course?

This course is aimed at students, and their parents, who are studying for either their GCSEs or A Levels. That means that students in years 10-13 are ideal for the course. Really, the sooner you do the course within this time frame the better - this will mean that you and your child have all the tools and techniques you need to get through their course of study successfully.

Can you guarantee my child's grades?

No, I can't guarantee your child's grades. For one thing, I can't compel them to do the work. For another thing, I can't control what's on the exam papers they sit or how their work is marked. However, I can promise that if you both work through all the course materials and consistently use the study skills strategies and tactics I teach they will maximise their chances of success.

How do I sign up?

Click on one of the Sign-buttons on this page and make your payment. Please input your details as a parent, rather than a student. Once you've signed up I will ask you to give me your child's name and email address so that they can receive their weekly emails.

What happens straight after I've signed up?

Once you have signed up you will be taken to a page where you can input your child's details. Once you've done this you'll be sent an email with the first assignment - how to get organised. Class starts for real on 20th January 2018.

Can I sign up two children at once?

Yes, you can sign-up two children at once. However, you will have to choose which child will receive the weekly emails and which one will be included in the course facebook group. If you'd like both children to have equal access to all the resources on the course you will need to sign them both up. I will accept second child sign-ups at £100 each - please email me to arrange this once you've signed up to the course. My email address is

What happens if me and my child can't keep up with the course?

My goal is to make the time commitment for the course as manageable as possible. When you sign-up to the course you need to be sure that both you and your son or daughter can commit an hour every week to watching the videos and completing the weekly tasks. In addition, most weeks there will be a group coaching call that will be really beneficial for you to come along to. The coaching calls will be on Thursday evenings at 7:45pm. 

Of course, sometimes life gets in the way and some weeks you might find you're not able to give all the necessary time to the course. That's why I've scheduled a break to coincide with February half-term. You will also have access to the course materials after the course has finished so you will be able to go back to them afterwards.

Will you help us to stay on track with the course?

Yes, of course! In addition to the weekly emails I send you on Saturdays I will motivate you in the Facebook group, send you reminder messages by email and listen to concerns or difficulties you experience in both the Facebook group and on the weekly group coaching calls. In addition, the other course members will be there to motivate you and jolly you along.

Can I sign-up after the course has started?

I won't be accepting any sign-ups after 9pm on 19th January. This is because I will be sending out the first week's lessons early the next morning and the whole group will be working through the course together. It won't be fair on you to have to catch up with what you've missed, and it will disrupt the community that builds up around the course materials if you start late.

What if the course isn't right for me and my child?

If, after having worked through all the course materials for the first two weeks, you find the course isn't right for you, then you can ask for your money back. In order to give you your money back I will need to see scanned copies of all the course materials from both you and your child. You will no longer be able to apply for a refund after week three's materials have been emailed to you.

How different is the course to your book, The Ten Step Guide to Acing Every Exam You Ever Take?

I have thought long and hard about how to differentiate the course from the book. These are the main differences:

  • The course is for both parents and students, not just students. Therefore, as a parent the course will empower you and develop you in ways that the book cannot
  • You get my personal input in the course - you can ask me questions on the coaching calls and in the Facebook group. The book is a one way experience.
  • The method of delivery is different - there will be a combination of videos and work sheets. This will suit some learning styles better than reading the whole book.
  • The weekly structure of the course and the accountability of working through it as a parent and child team, as well as with the wider course community in the Facebook group and the coaching calls, will mean there's more of an incentive to get the tasks done than when reading the book in isolation
  • The focus of this course will be on thinking and doing, rather than reading. It's action orientated to get real results.

All that being said, having a copy of The Ten Step Guide to Acing Every Exam You Ever Take would be an ideal accompaniment to the course.

"It's thanks to Lucy that I have managed to regain confidence in what I can achieve right now and what I will be able to achieve in the coming years. I now know what to do to improve my grades and I am ready to put that knowledge into practice."

Second year university student                 

Stop the guessing game. Use tried and tested study strategies that work and take the stress and anxiety out of supporting your child to reach their potential.

The course starts on Saturday 20th January 2018. Sign-up before 24th December at 9pm for £245, saving your family £50. You will also receive a free gift certificate.


The Exam Success Formula had a great impact on me. I feel more confident about how to study now and about how to prioritise. Thank you Lucy!

Anna Augustyn
Open University student                 

100% Satisfaction Guaranteed