My name is Lucy Parsons. When I was nine years old I developed an extraordinary ambition.

I wanted to study at Cambridge University.

The trouble was, I was an ordinary girl who went to normal schools and didn’t know how to achieve my dream.

To cut a long story short, I developed a study system that earned me five A grades at A-level and went to Newnham College, Cambridge to study Geography. Afterwards, I was headhunted for my first corporate job then returned to Cambridge three years later to do my teacher training. I taught in comprehensive schools for four years.

My mission is to support conscientious and loving families with the tools and knowledge they need to help their children reach their full educational potential.

To me there’s nothing more rewarding than watching an ambitious young person overcoming their obstacles and reaping the rewards of their hard work by getting the top grades, a place at an outstanding university and learning to love studying in the process.